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Effective Email Marketing Techniques for Your Business

Email is one of the best ways to stay in contact with your customers. It's one of the least expensive ways to market and bring in more sales. To get the most benefits, you need to do it right. Here are some of the most effective email marketing techniques.

Offer Your Customers Something Free

Email isn't just for selling. In fact, you'll get better results if you use email to build a relationship with your customers. To do this, send them a regular newsletter with useful tips on how to use your products. People love to learn new things. They'll appreciate the fact that you're offering them information without asking them to buy. Include a link to your website at the end of your newsletter. You can also offer your customers a free e-course or ebook. In the e-course or ebook, include links to products you sell. This is a good way to "soft sell" and build a relationship with your customers.

Make Your Emails Personable

Add a little personality to your emails. They should be professional but still have a personal touch. This makes it easier for customers to relate to you. People are more likely to buy from someone they know and trust. Start each email with a personal greeting that includes the reader's name. Then let a little of your personality shine through while still keeping it professional. Sign your letters with your first name and let them know how they can reach you. Send them a greeting card on their birthday or around the holidays. Customers like knowing they're buying from a real person not a faceless corporation.

Give Your Email Customers Special Incentives

Offering incentives to customers is one of the most effective email marketing techniques. Occasionally, give your customers a special discount just for being on your mailing list. You could offer 10% off all products on your website or a gift with a purchase. But don't do it too often or customers will only buy when you're offering them a discount.

Be Respectful of Their Time

Don't send your customers daily emails. You may find your "unsubscribe" list growing if you aren't respectful of your customers' time. Most people won't want to read an email every day, especially if it's a sales pitch. Keep your email frequency to no more than twice a week and offer helpful information - not a sales line. Put yourself in the customer's shoes before pressing "send."

Use Effective Email Marketing Techniques to Expand Your List

When you offer your customer helpful tips and information, ask them to forward the email to a friend. If the information is truly useful, they'll want to share it with their friends and family. This means more customers for you and your business. This is a simple way to expand your email list.

Use Effective Email Marketing Techniques to Build Your Business

Use the power of email to stay in touch with your customers. Effective email marketing techniques are the key to building a successful long-term business. Take advantage of this inexpensive tool.

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